“Dear everybody, I am quite shocked by recent developments in Dutch politics. I thought it might be interesting to get together to see what we can come up with in the way of creative actions. Maybe we could find a way to combine art with a demonstration. Would you like to participate? 1”
The Alarm Clock
The above quote is from an email I received in December 2010 from a fellow artist who I had only met a couple of times. We had briefly discussed our shared concerns on the direction Dutch (cultural) politics was taking, which is why I found myself included in the list of people to whom she mailed her modest call for action. I was happy to receive it and immediately sat down to put a few thoughts onto paper in preparation for the meeting. I thought it important to emphasize that although the cultural sector was deliberately being hit hard, and disproportionally as compared to other sectors, the real cause for concern was the change in discourse 2. Almost overnight, “art” had become Dutch politicians’ favorite scapegoat for many of the problems caused by their own policies 3, and even though these budget cuts were to prove disastrous to the cultural sector, I felt the main focus of any kind of call to action needed to look beyond the symptomatic budget cuts and try to address what was at work at the core of these problems.
I believe the real reason we are meeting tonight is because our society is reaching a dangerous tipping point, and we are beginning to recognize that it is time to start shifting our weight to the right end of the scale. We realize that we have to become engaged in a different way. Maybe there is some truth to the argument that the “people” have become estranged from art, and that maybe we, the artists, have been too complacent, too content with the privileges we have come to take for granted.The same complacency can be found in every single sector of society, from politicians, bankers and journalists to welfare recipients, small business owners and creatives; however, that is no excuse. If we have been asleep, then it is time to wake up, not because others tell us to, but because we need to be aware that we occupy an important position in society, not only as artists, but also as intellectuals 4.
Getting Dressed
Two years later, after many many meetings, arguments, manifestos, demonstrations, excitement and disappointments, the Platform Beeldende Kunst (PBK, Platform for Visual Arts) was officially launched. Although the road to the PBK’s founding started with the email and meeting mentioned above, both the people involved and the scope of our goals and actions had changed. After the initial shock it quickly became clear that the reasoning behind the budget cuts was not a matter of sound economic choices, but the implementation of an ideological vision. In the words of Merijn Oudenampsen, in a piece he wrote as part of our Retort project 5:
The ambiguity of the budget cuts can be traced back to three different political agendas that run criss-cross through the new cultural policy: a populist agenda that propagates a friend-or-foe type of thinking and that views art and culture as subsidy guzzlers; a conservative agenda which banks on a conservative view of culture as heritage and the conservation of classical and elite “top institutes”; and lastly, the liberal agenda, which advocates free-market economy and the withdrawal of the state 6.
With PBK we hoped to be able to halt the trend and even, in time, reverse it. We wanted to mobilize and arm the cultural sector with arguments against the neoliberal mentality underpinning the budget cuts.This meant trying to bring together the diverse points of view present in the cultural sector, and not to create one harmonious voice representing all, but by power of example demonstrate that a diversity of voices was our strongest asset, both within the cultural sector and as an open society in general. From this diversity we hoped new arguments and narratives would develop to form a critical mass, and that these arguments might eventually spill over into the media and political discourse – a process we would obviously try to facilitate and make happen.
Off to Work
There was no way we could hope to achieve full agreement on either tactics or strategy within the arts sector. Nonetheless, we needed some common basic causes in order to set out a course of action which would be considered important enough for people to rally around. Also, we needed these causes to be both abstract enough to represent an ideological statement and at the same time concrete enough to be able to manifest themselves as practical demands or suggestions for improvement. In other words, our mandate was to argue for the abstract importance and role of art in an open society and also to be able to translate this importance into concrete proposals for better funding for the arts. In another Retort, artist Barbara Visser describes the situation:
Of course artists will persevere no matter what, perhaps even more so when the going gets tough. This may be a solution, but it is only a temporary one. What is not considered here – and this is evident when you look at the problems in the financial and housing markets – is that society will be living on cultural credit at the expense of those producing images, music and text. For a few years people will be excited about so much initiative and professionalism in the arts. “See, it is possible!” is what we will hear. But, in our social context where the market is the only measure of standard, when the cultural credit runs too low or inflation gets too high, the atmosphere will turn miserable and grim 7.
Since the budget cuts and malicious discourse were specifically targeting experimental, contemporary and critical art, we decided to first try to formulate the im- portance of what we later dubbed the “hummus layer” 8. Art historian Christel Vesters, in her Retort “We congratulate the Rijksmuseum”, written on the occasion of the reopening of the newly restored National Museum, stated:
He [Simon Schama] also refers to our historian Johan Huizinga, who believed that books, objects and texts are inextricably connected in the birth of a civilization. If we follow this train of thought, we come to the conclusion that a new master (such as Rembrandt) could never have emerged without the “creative force of the milieu” in which he developed. This train of thought is diametrically opposed to the idea of the solitary creative genius or the singular institution; in fact it underlines that context, integration and a vigorous base are the necessary conditions for a thriving cultural climate 9.
An intrinsic part of this layer or “thriving cultural climate” is the plethora of artists’ initiatives and collaborations in the Netherlands, as these are often the first places that new ideas are tested, experiments are carried out, and where young artists exhibit for the first time. We initiated a project, The Initiative 10, in which we tried to map out these sites and groups, with the goal of show-casing existing creativity using collaborative models and the “embeddedness” of art and artists in local society, as well as to create a marker for the ongoing investigation of the impact of the budget cuts on the general artistic climate. The latter resulted in a beautiful silkscreen poster and an online archive published in 2014 under the title Verbeeldingsstorm (Neoliberal Iconoclasm) 11.
Now
These projects also played an important part in trying to achieve a primary strategic goal, the injection of facts into the media discourse. Too often politicians and media outlets base(d) their stories on art on outdated or mythical information about the cultural sector. “Lazy” and “subsidy-guzzling” were common terms used to describe artists, intended to contrast with the image of the “hard-working Dutchman” conjured up by several right-wing and liberal parties (and in the meantime used by almost the entire political spectrum).
Possibly even more alarming, this kind of thinking has also become somewhat accepted within the cultural field itself. Irene de Craen warns of the consequences of this acquiescence in a Retort:
The rhetoric at play here is spreading and indicates a turning point in the discourse within the cultural sector, in which art is expected to serve the very political agenda which we were fighting against not so very long ago. By eagerly wanting to fulfill new criteria regarding audience numbers and entrepreneurship, we’ve lost sight of art’s fundamental values and needs. Once the autonomous position of the arts in society evaporates (thanks to the continuous repetition of qualifications such as “hermetic” and “distant”), politicians won’t have to worry about future austerity rounds being disturbed by screaming masses on the Malieveld, for there won’t be much left to defend 12.
Such internalization of market-based thinking (especially among younger artists), is a warning sign that further politicization of the cultural field is paramount to understanding the political and economic forces at work. In order to achieve this goal, we offer our experience and research to fellow organizations in other countries and at the moment we are trying to map out similar organizations abroad (starting with Europe). We are convinced that we need to be able to connect the problems facing the cultural field with the problems facing society in general. This way we can combine forces with other sectors and join the general fight against neoliberal hegemony and rising inequality, so that one day we might wake up in a fairer world.
- Addressed to PBK members : Platform Beeldende Kunst is a strategic coalition that mobilizes existing networks and maps out new connections in order to develop a foundation for joint action and public communication.They have positioned themselves between the many individuals working in the cultural field on one side, and the media, policymakers and other organizations (e.g. lobby, unions) on the other side. Their aim is to positively affect the current perception and public opinion of arts and culture; to influence political decision-making in conjunction with existing interest groups such as De Zaak Nu and Kunsten 92; and to put forward new logics that can (re)define the significance of art.→
- A strong analysis of neoliberal rhetorical trickery can be found here: Merijn Oudenampsen, “Retort #2 : TheVenomous Heritage of Halbe Zijlstra“, Platform BK, 2012 →
- A thorough analysis of the political climate leading up to the ‘budget cuts’ can be found in Jack Segbars, “The Dutch Situation“, Platform BK, 2014→
- Rune Peitersen, “A New Story“, 2010→
- Retort, in Dutch Weerwoord, was one of our first and most successful projects. We assembled a ‘team’ of artists, writers and curators who were on ‘stand-by’ and whom we could call upon to write an opinion piece as a direct counter to any misleading or inaccurate articles in the mainstream media on the subject of arts and/or artists. Although only a few were published in the national papers the editors quickly got to know about us and seem to have tempered their coverage in recent years. Also, each Retort acts as means of disseminating arguments amongst and rallying the cultural sector.→
- Oudenampsen, “Retort #2 : TheVenomous Heritage of Halbe Zijlstra” →
- BarbaraVisser, « Retort #3: Measuring Standards », in Platform BK, 2012→
- The Dutch term hoemoes really means fertile soil, but is pronounced like hummus, the chickpea dish. This made for some confusion during a presentation in Budapest which ended with us sticking to the somewhat odd term “hummus layer”.→
- Christel Vesters, “Retort #5:We congratulate the Rijksmuseum!”, Plat- form BK, 2013 →
- This collection is called The Initiative (Het Initiatief). It has turned out to be a fantastic resource for art-students, trying to orientate themselves in the art world.→
- The English title unfortunately doesn’t do justice to the Dutch Verbeeldingsstorm. It is a great untranslatable pun on the Iconoclasm of the Reformation, where not the images but the imagination is the target.→
- Irene de Craen, « More Populist Than Ever », in Platform BK, 2013→